Founder of HŌM Dana Point | Interior Designer | Retail & Merchandising Expert

Danielle Desimone is an interior designer and Dana Point native with over 20 years of experience in the retail industry. With a strong background in merchandising and a lifelong passion for design, Danielle’s career has taken her from early sales associate roles to leadership positions with global brands and local design firms.

In 2021, she took a leap of faith—leaving her corporate role to pursue a longtime dream. She envisioned a space that felt warm, personal, and inspiring—a boutique where customers could find beautiful home pieces, thoughtful gifts, and a true sense of community. That dream became reality with the launch of HŌM Dana Point, an interiors and lifestyle boutique in the heart of the Lantern District, which opened its doors on April 28, 2023.

In less than four months, HŌM was honored with the Business of the Quarter award by the Mayor’s office—an early recognition of its positive impact on the local community. Since then, HŌM has been consistently ranked the top gifting store in Dana Point every year since its opening, solidifying its reputation as a go-to destination for unique finds and elevated design.

More than just a retail shop, HŌM serves as a vibrant community hub. Danielle regularly hosts in-store events like cooking demos, cocktail classes, and design workshops, all aimed at bringing people together and sparking creativity. She is also committed to sourcing products locally and collaborating with other small, independently owned businesses throughout the area.

Danielle’s love for design and her dedication to her hometown are at the heart of HŌM—making it not only a beautiful place to shop, but a true reflection of community and connection.